Who are we?

Purposeify - Guiding Futures with Innovation. At the heart of Purposeify is our mission to revolutionize career guidance for high school students. Through personalized, AI-driven pathways, we aim to unlock the unique potential within each student. We make navigating future careers accessible and impactful, providing both students and counselors with the essential tools to transform aspirations into achievements.


Our founder's story is one of determination, vision, and transformation. Migrating from Ethiopia at the tender age of 13, he navigated the complexities of the public school system without the guidance he desperately needed. However, amidst these challenges, he discovered his passion and purpose in technology - not just as a career but as a means to make a significant difference.

Fueled by a profound sense of purpose and disillusioned by the outdated methods of guiding students through their high school journey, he made the bold decision to leave behind a secure, high-paying corporate job. Driven by the desire to create meaningful change, he, alongside a team of visionaries, set out to develop a groundbreaking platform.

Purposeify is the result of this dedication - a magical tool designed to significantly impact the lives of young students, particularly those lacking the resources to access proper guidance. Inspired by the transformative insights of the book "Purpose Driven Life," our CEO's journey is a testament to the power of purpose and the impact of technology in unlocking the potential of the next generation.

Samuel Kassa - Founder & CEO

Our Core Identity

our Mission

At Purposeify, our core mission is to empower high school students to uncover and chase their dream careers. We utilize the transformative power of AI-driven insights and personalized tutoring to offer unparalleled career guidance that’s both accessible and of the highest quality. Our goal is to arm students with the essential knowledge and skills for success, ensuring every young individual has the opportunity to thrive and excel in their chosen paths.


At Purposeify, our vision extends beyond leading in career guidance; we aim to redefine the future of education for high school students around the world. By integrating personalized tutoring with AI-driven career insights, we aspire to create a nurturing environment where every student can engage in a profound journey of self-discovery and ambition. Our goal is for students to not only find their ideal career paths but to also receive the tailored educational support necessary for navigating their way to success with confidence and purpose.


We believe in empowering students with the tools, knowledge, and confidence to explore and pursue their dreams. Our commitment is to unlock every student's potential, guiding them towards achieving their personal and professional goals.


At the heart of Purposeify is our drive for innovation. We continuously seek cutting-edge solutions, harnessing the power of AI and personalized learning to transform the career guidance experience. Our approach is always forward-thinking, ensuring we remain at the forefront of educational technology.


Ensuring our services are accessible to all is fundamental. We strive to remove financial and informational barriers, making top-tier career guidance and educational support available to every student, regardless of their background or circumstances.


Integrity guides every decision we make and action we take. We are committed to honesty, transparency, and ethical practices in all our interactions. Trust is paramount, both in safeguarding student data and in the authenticity of our guidance.


Building a supportive, inclusive community is key to our mission. We value collaboration among students, educators, and counselors, fostering a network of support that encourages sharing, learning, and growth. Our community is where aspirations are nurtured and dreams are made possible.

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We're committed to understanding, guiding, and supporting you in realizing your educational and career aspirations. Book your consultation with us today.

(862) 395-9992
(626) 693-3334


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